Ace, AC, Aloft, Andaz, Autograph, Canopy, Centric, citizenM, Edition, Indigo, Jen, Joie de Vivre, Kimpton, MGallery, Moxy, Peppers, QT, Red Carnation, So, Standard, TRYP, Vibe, NEXT, W, Yotel... to name but a few!

Boutique & Lifestyle hotels are hot. Really hot. Google the words “boutique hotels” and according to the Boutique & Lifestyle Lodging Association, you will find 33 million sites. That’s a lot of interest for a part of the accommodation industry that has only been a mainstream sector for less than a decade

Everyone, it seems, wants to move into what is already a crowded market - but hotel companies think there’s room for more.

Architectural Hotels, Art Hotels, Avant-Garde Hotels, Design Hotels, Distinctive Hotels, Hip Hotels, Funky Hotels… what do all these terms mean?

In all the excitement and in the sea of hype and hope, it’s easy to forget that some fundamental questions still need to be answered. Questions such as:

  • What are Boutique and Lifestyle hotels and what makes them different from other types of hotels and from each other?
  • Who are their targeted users? and
  • Are they a fad, or they a sustainable category of guest accommodation?

    Owners and capital providers also need to know the answer to questions such as:

  • How do revenues and profits compare to other hotel types?
  • How much do they cost to build and maintain? and
  • Can they be commoditized for scale?

Overall, the industry needs to know where this sector is at, and where it is heading. Which is why the present status and future of Boutique & Lifestyle Hotels will be addressed on Monday 27 July 2015 in Sydney, when industry leaders meet for the inaugural Boutique & Lifestyle Hotels World conference.

Boutique & Lifestyle Hotels World is part of HotelsWorld Australia New Zealand that comprises three consecutive events over three days, from 27 to 29 July 2015.

The three conferences are the main events on the industry calendar for industry leaders.

They are where to meet and network with decision makers who think and act globally and locally. With more than 400 CEO’s and other industry leaders expected in the audience, and with more than 100 eminent global and local speakers on the stage, in 2015, HotelsWorld will again be the place to be for insight, ideas and networking.

For further information about Boutique & Lifestyle Hotels World and HotelsWorld, contact John Smith at Horwath HTL Australia on (+61) 418 447 222 or email

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